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Ariana Grande has signed to Brandon Creed‘s newly-launched Good World Management firm, according to reports.
Grande split with longtime manager Scooter Braun‘s SB Projects earlier this year. Grande had been with that company since 2013, when he released her debut album, Yours Truly.
Creed’s previous clients have included Bruno Mars and Lizzo. He announced the launch of Good World Management in July, bringing Mark Ronson, Troye Sivan and Charli XCX with him. Grande marks his third major signing since then, including Normani and Demi Lovato, also a former Braun client.
Grande has had six albums in the Top 10 of the Billboard 200. Her last release, Positions, debuted atop the chart in 2020 and spent two weeks at No. 1. On the Hot 100 singles chart, she has had 20 top 10s, seven of which hit No. 1.
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