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Having recently left Millennium Media after a 14-year run, Jeffrey Greenstein is launching production and sales company, A Higher Standard.
Greenstein is at the EFM in Berlin to launch the company, whose first project will be the action-comedy feature, Playdate, which he is co-financing and co-producing with Nickel City’s Mark Fasano.
The idea is for the company to develop and co-finance a slate of films and TV projects with commercial appeal, including action, comedies and elevated genre.
Greenstein joined Millennium Media in 2010, handling more than sixty films during his tenure at the company, including The Expendables franchise, Olympus Has Fallen, London Has Fallen, and Angel Has Fallen, The Hitman’s Bodyguard, Mechanic: Resurrection, and Jolt with Kate Beckinsale and Stanley Tucci. In 2016, he became President of Millennium Media, managing all aspects of the independent studio.
Greenstein said his new outfit “has a simple focus: building winning teams and supporting talented people. Under these guiding principles, the company will create content for audiences across the globe…Empower. Inspire. Create. That is the simple mission of A Higher Standard, and I am excited to make that my daily focus.”
As we revealed yesterday, Greenstein was succeeded as President at Avi Lerner’s Millennium by Jonathan Yunger.
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