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Fox will hold its 2024 upfront event on Monday, May 13, returning to the Hammerstein Ballroom at The Manhattan Center, and hosted by president of Advertising Sales, Marketing and Brand Partnerships, Jeff Collins.
The company said it will unveil new content and “data- and tech-enhanced capabilities that span the entire Portfolio, ensuring clients can transact across FOX seamlessly.”
“We are excited to return to Upfront week, the culmination of months of bespoke client engagements focused on developing custom solutions for our valued partners across our industry-leading content, data and technology,” said Collins.
NBCUniversal has set May 13 for its presentation, returning to Radio City Music Hall.
But CBS parent Paramount Global has said it plans to skip its historical Upfront presentation at Carnegie Hall for the second year in a row in favor of individual meetings with advertisers.
Fox called the 2024 Upfront “the culmination of a series of Portfolio-encompassing, road-to-the-Upfront initiatives currently in the marketplace, including small, highly customized client engagements with executives and talent; a data and technology roadshow announcing an innovative cross-platform planning and measurement tool; and individualized, collaborative working presentations, among other curated events, all designed to engage meaningfully with clients to provide innovative, flexible and tailor-made solutions.”
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