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Joe Biden’s presidential campaign will be airing its recently introduced spot “For You” on ABC affiliates in battleground markets during tonight’s Oscarcast.
The one-minute ad, unveiled on Saturday, features Biden looking directly into the camera and saying, “I’m not a young guy. That’s no secret. But here’s the deal: I understand how to get things done for the American people.” He then goes on to talk about his administration’s accomplishments, including lowering prescription drug costs and capping the price of insulin, as well as signing an infrastructure bill.
The Biden campaign is running the spot on national cable and local broadcast and cable TV over the next six weeks in Michigan, Pennsylvania, and Wisconsin, Arizona, Georgia, Nevada and North Carolina. The ad campaign will be seen in the markets of Detroit, Flint, Grand Rapids, Philadelphia, Pittsburgh, Harrisburg, Milwaukee, Madison, Green Bay, Phoenix, Atlanta, Las Vegas and Raleigh.
The campaign’s Oscar buys include stations such as WXYZ-TV in Detroit, with a $25,000 for a spot to air during the ceremony, according to FCC records.
The Biden campaign also ran a spot in battleground markets during the Grammy Awards in February. It’s recent ad is aimed in part at younger voters and voters of color.
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