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The green flag has dropped on NASCAR‘s next TV rights deals.
The auto racing giant today revealed seven-year agreements with Fox Sports, NBC Sports and new partners Prime Video and TNT for live coverage of all 38 NASCAR Cup Series races from 2025-31. Terms were not disclosed.
Fox and NBC will continue to carry the majority of NASCAR Cup Series races, with 14 events each. Fox will continue to have the marquee Daytona 500, while NBC will air the playoffs and championship race. Prime Video and TNT Sports will split a series of 10 midseason races, and both also obtained exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through 2031.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” NASCAR President Steve Phelps said in a statement.
Added Brian Herbst, SVP Media and Productions, “These agreements not only show NASCAR’s importance to the sports and entertainment ecosystem, but also the willingness of some of the world’s largest and most respected media companies to make significant investments in America’s leading motorsport.”
The news comes four months after The CW inked a seven-year deal to broadcast the NASCAR Xfinity Series, composed mainly of young up-and-coming drivers. The network will become the exclusive home to the series from the 2025 to 2031 racing seasons.
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