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Two longtime media industry conventions, NATPE Global and Realscreen Summit, are aligning in the same week and in the same hotel starting in 2025.
Both events are owned by Brunico Communications, which acquired NATPE out of bankruptcy last year and staged the first retooled edition of it in January. The venue for NATPE, the InterContinental Hotel in downtown Miami, will be the site again for the show as well as hosting Realscreen, which has been held in multiple cities in recent years.
From February 3 to 7, 2025, both events will offer individual agendas and programs. Realscreen, which focuses on the unscripted business, will begin the week and there will be a day of overlap between the two before NATPE gets into its main content-focused programming slate.
Efficiencies, both from the event planning end and the corporate delegate end, are the goal of the move, organizers said.
The events will be co-led by NATPE Executive Director Claire Macdonald, who will helm the sales effort as SVP Revenue NATPE & Realscreen. Mary Maddever, EVP of Realscreen, will lead the content teams as Executive Content Director for both events.
The collaboration between the shows will begin in June at NATPE Budapest, with a Realscreen-branded format track as part of the agenda.
“In this challenging climate, clients and buyers alike have asked for a single market that meets the full scope of their business needs across their organizations,” Brunico CEO Russell Goldstein said in the official announcement. “In response, we’re creating the most comprehensive North American-based content market available and an unbeatable value proposition.”
Realscreen’s networking and pitching activities “align perfectly with NATPE’s focus on creating a vital cross-industry space for cultivating domestic and international business relationships,” Maddever said.
With participants “looking for the most efficient and cost-effective way to conduct business,” Macdonald said, the convergence “provides an exceptional forum to maximize commercial opportunities on both the finished sales and commissioning ends of the spectrum.”
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