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Refresh for updates…Taylor Swift: Eras Tour may have missed the century mark in regards to a domestic opening, but the 12x Grammy winner was always guaranteed that number worldwide, with AMC reporting this AM that the Sam Wrench directed concert pic has racked up $126M-$130M. Overseas opening is $31M-$33M, a range similar to AMC’s domestic projection; this the first time the circuit is handling a theatrical-day-and-date release of this magnitude.
AMC is calling the domestic opening between $95M-$97M, however, rival studios see it lower at $94.3M. At the latter level, it’s the second best opening for October stateside. Anything north of Joker‘s $96.2M stateside debut is an October domestic B.O. opening record.
Global record for October is a much higher bar with 2019’s Joker posting an opening of $248.4M (unadjusted for inflation and currency swings). Last year, Dwayne Johnson’s Black Adam posted a $143M worldwide opening; the actor’s draw enormous abroad.
That said, the big play for Miss Americana here was always stateside; and we had heard that $80M of the $100M global presales came from U.S. tickets. When the news was first announced about Eras Tour blasting off overseas, it was said to play in 8,500 cinemas in roughly 100 countries. That didn’t mean in its first weekend. We promise that you’ll never find another distribution pattern like that.
AMC says Eras Tour played in 94 off territories at 4,527 venues.
Rather, the countries that were a go this weekend were UK/Ireland, France, Germany, Italy, Philippines, Spain, Japan, Australia/NZ, Thailand, Poland, Netherlands, Sweden, Finland, Norway, Austria, Denmark, Argentina, Chile, Ecuador, Columbia, Peru, Switzerland, Belgium, Portugal, Kenya, South Africa, Greece, Slovakia, Czech, Croatia, Serbia, Estonia, Israel, Kazakhstan, Kyrgyzstan, Ukraine, Azerbaijan, Georgia, Latvia, Aruba, Angola, Bahamas and Pakistan.
UK, Germany and Spain were top territories as early as Friday. The pic opened in the No. 1 spot in UK and Ireland after unprecedented pre-sales, with Vue Cinemas reporting the same success in Germany, Italy and the Netherlands. The concert film’s fortunes were always guaranteed in English-speaking markets. Unlike the U.S., tickets didn’t go on sale for Eras Tour abroad until a few days prior to opening which is standard for theatrical releases overseas.
Vue Cinemas boss Tim Richards said yesterday, “Taylor Swift’s The Eras Tour … absolutely smashed the previous Event Cinema pre-sales record by more than £1m of box office. We saw an incredible response from Swifties across the UKI who dressed up, sang along and danced away with fellow fans, with sell out sessions despite scheduling an unprecedented number of shows so no one missed out.”
While NY-based distributor Variance handled the booking for stateside theaters, Trafalgar in the UK handled overseas distribution of the AMC brokered movie.
Swift’s next suite overseas is on Nov 3 with Brazil, South Korea, India, Indonesia, Turkey, Hungary, Vietnam, Hong Kong, Romania, Singapore, Bulgaria, Taiwan and Macau. In the case of Brazil, the pic didn’t clear censorship in time for a release this weekend.
We’ll have more updates for you as they come.
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