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Taylor Swift: The Eras Tour (Taylor’s Version) had some tough competition in its debut week on Disney+.
The film landed on the streamer March 14 and racked up 677M minutes in its first few days on the platform, according to Nielsen. That placed it at No. 8 overall on Nielsen’s streaming list for the week of March 11 to 17.
Nielsen says viewing was driven by an audience that was 70% female, and it was pretty evenly distributed across age ranges. Naturally, the 18-34 demo had the highest concentration of viewing with 26%.
Meanwhile, The Gentleman and Love Is Blind were jockeying for the top spot, with the former ultimately winning out. Although Love Is Blind marked its fourth consecutive week with over a billion viewing minutes (1.44B to be exact), it fell to third place this week.
That’s due in part to the fact that The Gentleman saw a 54% surge in viewership from the week prior, tallying 1.86B viewing minutes during this interval.
In second place with Damsel, which was up 26% from its debut week to deliver 1.5B viewing minutes. According to Nielsen, one-third of viewing to Damsel came from Hispanic homes.
On Disney+, Bluey‘s reign continues. The animated kids series bested the billion-minute mark yet again, having done so each week since the week of Christmas, capturing 1.06B viewing minutes to take No. 4.
See more below.
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