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UPDATE: Oct. 2, 2023, 2:15 p.m. EDT This story has been updated with more information about Amazon Prime Big Deal Days as well as competing sales at other major retailers.
Just like crunchy leaves, pumpkin-spiced everything, and 12-foot skeletons, a second Amazon Prime sale is now a sure sign that fall has arrived.
Here’s what you need to know about the latest iteration, which has a brand-new name for 2023: Amazon Prime Big Deal Days.
When is Prime Big Deal Days?
Prime Big Deal Days will run from Tuesday, Oct. 10 at 3 a.m. ET through Wednesday, Oct. 11. (That’s three months after Amazon’s flagship Prime Day sale in July and about six and a half weeks out from Black Friday.)
This marks the third time Amazon has held a Prime-exclusive sale in the fall, and the second time it’s hosted two Prime events in the same year: It moved Prime Day 2020 to October because of the COVID-19 pandemic and followed up Prime Day 2022 with the Prime Early Access Sale this same time last year. That name didn’t stick, evidently.
What’s new about Prime Big Deal Days this year?
New moniker aside, Amazon isn’t reinventing the wheel for Prime Big Deal Days. Anyone who’s shopped a Prime event before already knows the drill: It’ll be two days of sitewide doorbusters, with Amazon’s own devices and services likely getting the steepest price drops.
It is worth mentioning that Amazon has revived its invite-only deals program for products it expects to sell out on Prime Big Deal Days, a carry-over from Prime Day 2023. Prime members can visit these products’ listings to request an invitation ahead of the event, and if chosen, you’ll receive an email with a unique link to buy the item at some point during the sale. (Amazon doesn’t specify how it picks these lucky eligible shoppers; all we know is that they’re exclusive to Prime members.) Check out Mashable’s guide to the invite-only deals that are already live if you’re interested in participating.
Who’s competing with Prime Big Deal Days?
Several major retailers are throwing their hats into the anti-Prime Big Deal Days ring.
Target is hosting one of its semi-annual Circle Week sales prior to Amazon’s festivities from Sunday, Oct 1 to Saturday, Oct. 7. It’s open to members of its totally free Target Circle loyalty program and covers “thousands of products,” with offers available online, in stores, and on the Target app. Here’s a quick look at the top Circle Week deals as of Oct. 2; note that all discounts appear once you add the product to your cart:
Best Buy is running a holiday savings event peppered with “Black Friday deals” throughout the month of October, the company said in a press release. Conveniently, that includes a 48-Hour Flash Sale scheduled for Oct. 10 and 11 that’ll bring “hundreds of deals on some of the best tech, from TVs and laptops, headphones and smartwatches, to electric transportation and more.”
Meanwhile, a Walmart Deals – Holiday Kickoff savings event will be live on Walmart.com from Monday, Oct. 9 at 7 p.m. ET through Thursday, Oct. 12. Here’s a sneak peek at some of the best deals you can expect to see during the sale:
In a surprising shift from similar events in past years, these offers will not be exclusive to members of the big box store’s Walmart+ program.
Prime Big Deal Days tips and tricks
Aside from aggressively lurking on Amazon’s dedicated Prime Big Deal Days page (and reading our coverage of the sale), there are several ways to ensure you don’t miss out on a great deal:
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Sign up for Amazon’s invite-only deals.
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Organize your Amazon Wish List. Amazon’s virtual shopping list feature puts all of your must-haves in one convenient spot so you can see which ones are on sale for Prime Day at a glance (instead of flipping between links and tabs). Check out Mashable’s guide to “wishlisting” for more intel.
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Download the Amazon Shopping mobile app. The app features a Prime Day event page where you can set deal alerts for your recent Amazon searches and views; you’ll get pinged with a push notification as soon as an offer goes live.
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Take advantage of Alexa’s advanced deal alerts feature. Amazon’s virtual assistant can notify you of a sale on an item in your Wish List, Shopping Cart, or “Saved for Later” queue up to 24 hours before it goes live. Enable the feature on a newer-gen Echo smart speaker, and you’ll see its light ring turn yellow (or you’ll get a pop-up alert) whenever an item you’ve saved has a discount in the pipeline. You can then ask for more information about the deal, set a reminder for when it’s available, and even give Alexa permission to order it for you using your default payment info when the time comes.
What not to buy during Prime Big Deal Days
After covering Prime events for years, here’s what we’d recommend skipping during Prime Big Deal Days:
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Anything from Ring. The home security company’s popular video doorbells always get really cheap during Prime events since Ring is an Amazon brand, but they’re ultimately a privacy nightmare.
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Almost anything sold and shipped by a third-party seller. Third-party merchants on Amazon aren’t scammers across the board, but buying something from a seller you don’t recognize can be risky. (Fake reviews and counterfeit listings are way more common — and convincing — than you’d think.) Stick with products that have “Ships from Amazon.com” and “Sold by Amazon.com” under their “Buy Now” buttons just to be safe.
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Any deal that seems too good to be true. Amazon has a bad habit of inflating MSRPs to make discounts appear better than they really are. You can verify whether a deal is legit or not by comparing prices across other major retailers and running the product through camelcamelcamel, a free Amazon price-tracking site.
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Anything you get the urge to impulse-buy. Are you buying a new TV because you actually need a new TV, or just because it’s $100 off right now?
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