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Just in time for the holidays, Roblox is bringing a true Christmas classic to life: Will Ferrell-starring Elf will be an official experience available for players this season.
Created by Fairview Portals, a creative studio founded by Elf director Jon Favreau, and Supersocial, a virtual world developer, the Elf immersive experience will take players into Santa’s Workshop, drawing inspiration from the film — and also marking its twentieth anniversary.
The creators used special effects including tilt-shift camera, desaturated environments, and material-inspired textures to put together a stop-motion world. Yonatan Raz-Fridman, founder and CEO of Supersocial called the project “a labor of love,” intended to channel “the whimsy and joy of the holiday season.”
Credit: Roblox.
Adorable aesthetics aside, the Roblox/Elf world offers three workshop roles that players can take on: wish taker, toy maker, and gift wrapper. Roblox also collaborated with the composer behind Elf, John Debney, to score the experience.
Credit: Roblox.
The creators plan to expand the space throughout the year, set to launch new features and experiences, so Santa’s Workshop won’t be confined to December.
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