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Threads has been steadily rolling out new features and updates since its launch last summer. The latest: trending topics.
Adam Mosseri, head of Instagram, took to Threads to announce the new feature on Tuesday, revealing that trending topics will be shown in both the search page and in the For You Feed in the app.
Meta CEO Mark Zuckerberg also shared the news on the platform. Trending topics will now be available from today for all U.S.-based users.
The app has been playing around with categorizing topics for a while, initially leaking a trending topics feature back in October. The feature will later tested to a small group of users in the U.S., appearing like a numbered list of topics, going up to five, and showing up below the search bar.
Meta also announced hashtags on Threads in December, only without the actual “#” symbol.
As of February of this year, Threads has more than 130 million monthly active users, according to Zuckerberg. As a widely-discussed alternative to X (formally Twitter), the app gained a lot of traction after its initial launch, and seems to be steadily pursuing a wider user-base — especially those tired of Elon Musk’s platform.
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